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  • Our Approach to Reporting
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  • Our Report

Our Approach to Reporting

An important facet of our commitment to corporate responsibility is striving for continuous improvement. We understand that our sustained financial success and our social license to operate depend on the strength of our reputation as a responsible natural gas producer and a good corporate citizen. An integral part of building our reputation is through transparent reporting of our corporate responsibility performance.

We have two main objectives in reporting our corporate responsibility performance:

• to track our performance to drive the continuous improvement of our corporate responsibility programs
• to provide relevant and timely information that allows stakeholders to make independent assessments and informed decisions about our corporate responsibility performance

At Encana, we are committed to increasing value for our shareholders by mitigating our environmental impact and measuring and improving our performance. Corporate responsibility at Encana means being accountable, acting with integrity and fulfilling our commitments to our stakeholders; this is the way we do business.

Reporting Guidelines & Assurance

Building on our past successes, we are committed to improving the methods and measurement of our performance. We will continue to evaluate the ways we measure environmental, social and governance data and seek ways to communicate this information to our shareholders. Our 2010 Corporate Responsibility report was created using Global Reporting Initiative (GRI) Sustainability Reporting Guidelines. We also incorporate guidance from staff, investors, industry associations and experts in sustainability and reporting to ensure the issues we address, and the performance indicators we report on, are material to our business and stakeholders. We have also taken into consideration the Internal Petroleum Industry Environmental Conservation Associate and ISO 26000 Guidance on social responsibility.

As in previous years, we selected PricewaterhouseCoopers LLP (PWC) to review our performance measurements and the associated data management processes, calculation methodologies, consolidation and reporting processes for our key performance indicators. Assurance data and management disclosures can be found here.

Reporting Parameters

Our 2010 Corporate Social Responsibility Report predominantly focuses on data collected and events that took place in 2010. The corporate data provided includes all of our operating divisions, quantitatively and/or qualitatively. All financial data is reported in U.S. dollars unless otherwise noted and excludes discontinued operations. Operational data detailing production and reserves are reported on after royalties unless otherwise noted. Please refer to our 2010 Annual Report for detailed information on our financial performance.

Data measurement techniques and the bases for calculations, if not evident, are included with the data. Data is inclusive of all our operations unless otherwise noted.